Trade Focus

Course Description

An ITW philosophy that reveals how market and trade studies, using the 5 P’s, has added results to sales units in both the UK and Continental Europe. Understand how ITW uses this philosophy within our distribution focus.

This Course Suits

Mandatory attendance for all Marketing personnel. Anyone who wishes to increase their understanding of ITW and how we target our products into the construction market through a distribution network

What Participants Will Gain From This Course

1. Greater awareness of ITW Trade Focus philosophy
2. Clearer understanding of how ITW places its products into the construction market
3. An understanding of how to successfully balance the 5 P’s strategy to engage customers and create a successful sales cycle

Course Dates

Duration

1. 1 day

Crawley

1. Wed 6th December 07
2. Thurs 14th February 08

Enquiries

Email: hradmin@itwcp.co.uk
Telephone: 01293 441987